In the series "Recycled Messages", I explore the transformation of advertising language in a consumer driven society.

By painting over old billboard advertisements and selectively retaining certain words, I attempt to rework the original message, giving it new context. This process emphasizes the idea of sustainability, as both the physical billboard and its message are metaphorically "recycled," reflecting the lasting impact of advertising and consumption on our environment and consciousness.

The project invites the viewer to reconsider the influence of consumer culture and the messages we encounter in our daily lives.